top of page

Election 2025

What happened?
Why did our neighborhood feel like it had two parties this year?

Elle here — and my approach is simple: we talk about it openly.

No assumptions.
No accusations.
No tea.
Just history.

We look at systems, patterns, and choices made in public.
We don’t gossip about people, and we don’t assign motive.

We’re documenting what happened in this election so our community can improve our processes, reduce harm, and create a safer, more transparent environment for future participation.

If you're ready for that, let's keep talking.

Intro

From Crisis Messaging to Calm Governance

This space is reserved for the epilogue - or, what comes next.

We will also be collecting checklists and takeaways from the series in one place.

Intro

The 2025 Election Begins: An Oral History

Guest post by Elle Burger. This post is written from the first person and is intended to provide a little background before we open a media analysis of communications published during the election.

A REAL Friends of Ken Lake Flyer with 4 candidates: Susan, Mike, Alicia, and Louise

Stress

What the REAL Flyers Said

The following clarifications are based on emails, event records, and public postings. They address the claims, not the individuals.

The two-page letter signed by Board President Mike Gowrylow was one of the most aggressive campaign documents distributed during the 2025 Ken Lake election season.

Pressure

Authority and Accusation

This analysis looks at how the letter communicates — its tone, structure, emotional hooks, and rhetorical choices.

A community comment with text highlighted to indicate where the speaker was muted.

Bias

Choosing the Story: Who Gets to Comment

Community meetings tell us as much about how a neighborhood communicates as what it communicates. In October and November 2025, two moments made this clear.

Prevention

Let's Keep Talking

We have walked through many of the campaign materials available; enough that we can pull it together. Further articles may be added for historical clarity.

Intro

How to Read This Work

This series is not neutral.

That’s not an apology or a provocation. It’s a statement of orientation.

when you put the flyers side by side, the styles, tone, and goals weren’t actually similar at all.

Stress

Two Groups, Two Flyers

Imagine sitting at your kitchen table, opening your mail, and finding a flyer that talks about “the future of the community.” Now imagine a second flyer with a very different tone — almost as if the two are describing entirely different neighborhoods.

A Don't Vote Flyer alongside a worksheet labeled Is It Divisive

Stress

Don’t Vote for This Man: How Election Messaging Escalated

As the first flyers of the 2025 election hit doorsteps, neighbors received the “REAL Friends of Ken Lake” flyer and a two-sided flyer focused entirely on one candidate.

A scan of the letter sent to neighbors during the 2025 election.

Pressure

Not So Fun: A Claim-by-Claim Review with Documentation

Many of the letter’s strongest accusations collapse under their own internal contradictions. 

Three patterns help explain why the SaveKenLake narrative carried so much emotional force: DARVO, Narrative Causality, and Moral Framing.

Bias

Understanding SaveKenLake

Three key rhetorical patterns limit the conversation. Learn what to look for using SaveKenLake.com as a case study.

Prevention

What We Did to Avoid 'Both Sides'

During the election, specific choices were made—under pressure—to prioritize de-escalation, documentation, and long-term trust over short-term vindication.

Intro

Why You and I Need to Talk About This

It’s about noticing patterns that make people feel pressured or pushed out, and talking about them so everyone can feel safe.

This article is not about any one flyer or any one candidate. It is about what happens to communication under pressure, and how we can build healthier habits as a community.

Stress

Communicating Under Stress in a Community Election

Community elections are rarely simple, and this year brought an unusual level of intensity.

Pressure

From Pressure to Narrative

These are the kinds of questions that help people stay aligned under pressure — especially when they hold authority, social influence, or a desire to keep things calm.

Bias

When a Neighbor Can Do No Right

It was a systemic pattern — consistent, predictable, and visible across meetings, conversations, and campaign materials.

Screenshot from SaveKenLake.com, with the targets name redacted.

Bias

When Opinion Becomes Accusation

A Documentation-Based Assessment of SaveKenLake.com

Prevention

Epilogue: What Repair Requires

No candidate could identify a point at which their own conduct might merit reflection — or even consideration.

bottom of page